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This enables them to streamline their operations and to maximise their profitability. Home meal delivery. Internet fraud has grown even faster than internet use itself. The technical knowledge for these new entrants must be up-to-date and the learning curve may slow them down. The available data from the system is used by the organization in various way to help the business in managing, executing, delivering and maintaining all the activities involved in the business. Its first outlet was in Gulshan-e-Iqbal, Karachi. Also, since there is fierce competition, this provides customers with choices and gives the impression of strong bargaining power. Business Problem Differentiation. The division initiated three projects during the year to increase operational efficiency. Unnat Varma, marketing director of KFC India, states "The vegetarian offerings have made the brand more relevant to a larger section of consumers and that is necessary for KFC's growth. Another 15 new restaurants are planned in However, KFC is globally recognisable and face to face interaction with customers increases brand loyalty. Page 14 of 16 Conclusion Overall it is clear that the five forces model, value chain and strategic thrust have been used by KFC to attain a competitive advantage over its rivals. The th store in Taiwan opened in
Also the diverse range of products means that there is a decreased scope for substitutability, which weakens bargaining power. Employment in KFC is a low paid and low skilled job.
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KFC provide a diverse range of products ranging from chicken, to salads, which increases their scope in the market place. All these factors minimize the risk of new entrants entering the market place. Customers instinctively still turn to the KFC brand or logo when they require any purchases showing that KFC is still the preferred store thus it is considered the dominant player in the industry. The company always aware and ensuring the systems must be kept secure, not only from a legal standpoint, but for its commercial dealings as well. Also, the use of information management systems to communicate secret recipes old or new and intellectual property rights to the Southall branch from headquarters ensures efficiency and profitability. To date, the establishment has employed more than Malaysian individuals predominantly of speech and hearing impairment. By —09, KFC operated 34 outlets in India. KFC is known by many and is a trustworthy brand in many countries mainly due to its early franchising and international expansion. Reducing costs and providing unique products are the focal point for distinguishing KFC in the fast food market by utilising its brand reputation.
The system in place such as strategic systems and customer-focus are developed for this purpose. The city's dabbawalas, famed for their efficient delivery of office lunches, took on the role of KFC delivery men as part of an innovative marketing campaign.
With restaurants in total — in Peninsular Malaysia and 84 in East Malaysia — the Group retained its market dominance.
Also, brand image and marketing enable KFC to increase brand loyalty amongst customers, which creates difficultly for new companies to enter the market place. Alternatively, KFC can introduce coupons or souvenirs, which consists of all customers' related information.
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However, the competition in Southall is fierce with limited range of suppliers in the area. KFC's logo is protected by intellectual property rights and this prevents other companies copying or keeping a similar name or slogan. Further, it engages in various ancillary businesses that include the manufacture and supply of tomato ketchup and chilli sauce under the Life brand name to fast food operators, supermarkets, hypermarkets, and provision stores; operation of a vegetable commissary that produces and sells coleslaw, salads, vegetables, fruits, and other fresh products to restaurants; operation of a network of bakeries; and production, marketing, and sale of beverages and nutritional drinks, including tea products and carbonated drinks. Employment in KFC is a low paid and low skilled job. Currency fluctuations. To combat this, the company launched a new initiative with a plan to revamp its packaging, decor and uniforms, as well as expanding its menu. Over the years, KFC has been contracting suppliers, which supplied contaminated poultry to KFC or were mistreating chicken, thus resulting in falling sales and damaged reputation. KFC can cover the delivery costs from other parts of the UK, which enables it to weaken the bargaining position of its suppliers in the local area. Unnat Varma, marketing director of KFC India, states "The vegetarian offerings have made the brand more relevant to a larger section of consumers and that is necessary for KFC's growth. The company stated the recipe was no different than that used in any other KFC store. About us. This reduces the bargaining power of customers. Nanjundaswamy claimed KFC would adversely affect the health of the impoverished, by diverting grain from poor people to make the more profitable animal feed.
Furthermore, being a predominantly Muslim-countryall meats are slaughtered in accord to the Halal -method under the supervision of Shariah Advisory Council and the Department of Islamic Development Malaysia.
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