Nokias porters 5 forces essay

porters five forces

Some of the hardware suppliers include Ericsson, and Cisco Systems. Intermediaries such as Carphone warehouse or network stores such as Orange also have other handsets readily available, which makes it difficult for Nokia to have a direct impact on the selling of their handsets2.

mobile phone industry five forces analysis

It will reduce the bargaining power of the buyers plus it will provide an opportunity to the firm to streamline its sales and production process. Integrated Marketing Communication tools……………………………………Pg 6. By understanding the Porter Five Forces in great detail Nokia Corporation 's managers can shape those forces in their favor.

Comparatively, firms producing within the industry in which Nokia Corporation operates sell at a lower price than substitutes, with adequate quality.

Nokia porters five forces

Identification of SBUs 6 2. Bargaining Power of Buyers Due to extensive growth and development in the mobile phone technology, the bargaining power of the buyers in this industry has increased a lot. This makes it hard for new entrants to obtain their own market share 4. Currently, Apple holds Also each factor will be compared with Apple and Nokia which are competitive companies in the mobile industry and the strength of Samsung's strategic position will be demonstrated. All of these factors make the threat of substitute products a weaker force within the industry. Due to the various suppliers present in the market and the presence of overseas suppliers e.

First, a brief summary of the Nokia case study. So it is very important for organizations like Intel to study and understand about the external environment.

Why nokia failed

Nokia is currently the only phone brand operating under the Window Software. This makes the buying power of buyers a weaker force within the industry. Customers also look for differentiated products. Words: , Paragraphs: 9, Pages: 4 Publication date: December 27, Sorry, but copying text is forbidden on this website! Hence this may further deter new firms from entering the market. Analyze the external competitive environment to identify opportunities and threats 3. External environment and organizational audit 1. Big firms may retaliate and try to prevent companies from entering the market by giving out special deals or lowering price to the point where it is not viable for new entrants to compete. Nokia is currently the only phone brand operating under the Window Software. By building economies of scale so that it can lower the fixed cost per unit. Thus, the threat of substitution is very low for Nokia. Hierarchy of resources 4 2.

This means that the buyers in the industry are less price sensitive. Due to the availability of such information, the consumers may compare and choose the different phone models available hence, power of buyer is high.

Porter of Harvard Business School in

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Nokia Corporation Porter Five (5) Forces & Industry Analysis [Strategy]